Play on wordsOctober 13, 2016

Multidisciplinary designer Joe Arida worked in fashion and advertising before being accepted in 2014 to Starch Foundation, an incubator for young talent in Lebanon. There he launched La Terre est Folle, a clothing line with an equal emphasis on multifaceted form and function. Arida’s pieces are wardrobe staples that make a statement. When it comes to work, success and happiness, designer Joe Arida has the perfect words to go with the flow.


Happiness - TV

Work - Workworkworkworkwork

Play - Hard

Money - Helps

Love - Bacon

Success - Succe$$

Obstacle - Shmobstacle

Inspiration - Everywhere

Style - Evolves

Trends - Expire

Friday - Friyay

Sunday - Horizontal living

Summer - Slim Aarons

Home - Family

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Photography: Bachar Srour

Special thanks to Eat Sunshine Eatery for their hospitality