La Terre Est Folle

LA TERRE EST FOLLE

BEIRUT

Multidisciplinary designer Joe Arida worked in fashion and advertising before being accepted in 2014 to Starch Foundation, an incubator for young talent in Lebanon. There he launched La Terre est Folle, a clothing line with an equal emphasis on multifaceted form and function. Arida’s pieces are wardrobe staples that make a statement.

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